Designing a logo is easy. 

Right?

the lowdown

Before you design, you need to know stuff. 

What is a logo and what is trending?

The rules for logo types.

 

 

This will help you design better for your project.

Symbols as a Logo

In most cases, the image is abstract or stylized.

Mainly used for very large brands that serve the whole world.

You need your identity to be recognized easily from all corners of the globe.

- symbol -

Initials

The designer will use the initials of that company.

WHY?

  1. Long company name.

  2. Hard to pronounce.

- lettermark -

Unique Font

The designer will write the name of the business in a font unique to that business.

You would never choose a font already made and use that for the business.

- wordmark -

Combination

Great for adaptability.

Print, Screen, etc...

Can use symbols alone

or word alone.

DANGER

Only separate if you have a

well-established business with a lot of

marketing.

- symbol & words -

Shield or Crest

The design is a combination of words, but not quite a symbol.

Company Name + Design

The Company Name is fully encapsulated within the design.

Shield or crest with Company Name inside of it.

- emblem -

Every platform is different.

 

 

Annoying, but true. Use the guides below to help you.

fb darkgray logo-01.png

Facebook

Link posts: 1200 x 628 px
Image posts: 1200 x 630 px
Cover image: 820 x 312 px
Profile image: 180 x 180 px

twitter dark grey logo-01.png

Twitter

pinterest dar grey logo.png

Pinterest

Image posts: 1024 x 512 px
Cover image: 1500 x 500 px
Profile image: 400 x 400 px

Image posts: 735 x 1102 px
Profile image: 240 x 240 px

insta darkgrey logo.png

Image post: 1080x1080 px
Profile image:180 x 180 px

Instagram

youtube dark grey logo.png

Thumbnail: 1280 x 720 px
Cover image: 2560 x 1440 px
Profile image: 800 x 800 px

YouTube

website header icon dark greay-01.png

Optimal 250 px (w) x 100 px (h)

Horizontal

250 px x 150 px
350 px x 75 px
400 px x 100 px

Vertical (Square)

160 px x 160 px

Website

favicon icon header dark grey-01.png

Favicon

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Print

Small icon shown in bookmark bar

16 px x 16 px
32 px x 32 px
48 px x 48 px

Small Print

500 px (or more)

 

Large Print

1024px logo (or more)

Logo Chart Sizes by logaster.com

A typeface isn't a font.

 

Font vs. Typeface

typeface vs font-01.png

Design or Look

Design or the look of 1 alphabet and corresponding design or look for the numbers.

You can have millions of different typefaces.

typeface vs font-01.png

Weights & Styles

Weight of Typeface

+

Style of Typeface

=

FONT