Designing a logo requires learning the language of design.
The rules for logo types.
This will help you design better for your project.
Symbols as a Logo
Symbols as a Logo
In most cases, the image is abstract or stylized.
Mainly used for very large brands that serve the whole world.
You need your identity to be recognized easily from all corners of the globe.
- symbol -
Unique Font
Unique Font
The designer will write the name of the business in a font unique to that business.
You would never choose a font already made and use that for the business.
- wordmark -
Initials
Initials
The designer will use the initials of that company.
WHY?
-
Long company name.
-
Hard to pronounce.
- lettermark -
Combination
Combination
Great for adaptability.
Print, Screen, etc...
Can use symbols alone
or word alone.
DANGER
Only separate if you have a
well-established business with a lot of
marketing.
- symbol & words -
Shield or Crest
Shield or Crest
The design is a combination of words, but not quite a symbol.
Company Name + Design
The Company Name is fully encapsulated within the design.
Shield or crest with Company Name inside of it.
- emblem -
Every platform is different.
Annoying, but true. Use the guides below to help you.
Link posts: 1200 x 628 px
Image posts: 1200 x 630 px
Cover image: 820 x 312 px
Profile image: 180 x 180 px
Image posts: 1024 x 512 px
Cover image: 1500 x 500 px
Profile image: 400 x 400 px
Image posts: 735 x 1102 px
Profile image: 240 x 240 px
Image post: 1080x1080 px
Profile image:180 x 180 px
Thumbnail: 1280 x 720 px
Cover image: 2560 x 1440 px
Profile image: 800 x 800 px
YouTube
Optimal 250 px (w) x 100 px (h)
Horizontal
250 px x 150 px
350 px x 75 px
400 px x 100 px
Vertical (Square)
160 px x 160 px
Website
Favicon
Small icon shown in bookmark bar
16 px x 16 px
32 px x 32 px
48 px x 48 px
Small Print
500 px (or more)
Large Print
1024px logo (or more)
Logo Chart Sizes by logaster.com
A typeface isn't a font.
Font vs. Typeface
Design or Look
Design or the look of 1 alphabet and corresponding design or look for the numbers.
You can have millions of different typefaces.
Weights & Styles
Weight of Typeface
+
Style of Typeface
=
FONT